Case Study

Allen Edmonds

Allen Edmonds has perfected the art of hand-crafting some of the finest dress shoes on the market. The client approached LyonsCG to help translate that passion and expertise to their online experience.


Art Direction
UI Design



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Defining an online brand

Creating a style tile helped us unify the online and in-store brand experience and developed a universal brand language.

Home page design

Rich visuals and a fluid responsive home page help showcase the brand’s quality, craftsmanship and attention to detail.

Product Detail Page

With such a diverse product line, the main transaction page had to be able to handle a wide range of features.