Axon is a team committed to pushing the boundaries of technology to help law enforcement feel more confident and the general public feel more safe. When Axon decided to merge their two brands (Axon and Taser), they approached Leo Burnett to help redefine their visual identity and my team at Digitas to help translate that new brand to their online experience.
A merging of two brands
My team worked closely with core-creative at Leo Burnett, to help translate a new visual identity to digital. With such a short window to complete the work, we didn't have enough time to dive into their taxonomy, so we treated this as a visual exercise to show just a small sample of how powerful their new brand could be without losing any recognition.