Case Study


Bowflex has been committed to helping people reach their fitness goals for over 40 years by delivering unique, home fitness solutions desiged to meet the needs of any fitness level. We delivered a website experience that was the perfect balance between lifestyle brand and eCommerce.


Art Direction
UI Design



see it live

home page design

Bowflex is a lifesyle brand, by showing every day people in their photography helps visitors envision themselves using the product.

category landing pages

Showing real-life success stories along with robust product content helps visitors connect with the brand and realize they too can have the same results.

Responsive Comparison Page

Browsing the model’s features all at once, in an easy to read interface, makes finding the right machine that fits their needs extremely easy.

Product Detail Page

A mix of features, stunning product visuals, and success stories helps guide the visitor through the buying experience.